M
Measure
We understand how you work, and where your time goes.
A
Automate
We build your AI agents, on a tool in your name.
T
Transfer
We train your team so it stays independent.
AI is the wind. We build the mast.
An AI agency in Annecy, France, for every trade. We understand how you work, then we build the AI agents that work alongside your teams.
Not one more piece of software. A system in your name.
Your information in one place, and AI agents that follow up, answer and prepare your documents. Hosted by us and kept up to date, or on your side if you prefer.
Measure. Automate. Transfer.
The MAT method, in three steps, with a fixed price before we start.
Your turn
Your trade? What AI changes in it.
Type your trade: here is what AI could change, in practice, in your business.
Three ways to bring AI into your business
Do you want to build it yourself, have your team trained, or hand the work over to us? Choose the format that fits your need.
You hold the helm
« I want to learn to use AI and build my own tool. »
In two weeks, build your own software with AI
By video call, one to one, we work together on Claude Code, starting from your real tasks. At the end of the two weeks, you have software that works, built with your own hands, and you know how to make it evolve.
€1,490 incl. VATDiscover one-to-one coaching →
We train the crew
« I want to train my team and set up automations in the way we already work. »
Teams at ease with AI, and fewer repetitive tasks
We start from your organisation and the tools you already use. On your premises, or by video call if you prefer, we train your teams in useful ways to use AI and set up the automations chosen together.
On quoteDiscover on-site training →
We build the boat
« I want to hand you the creation of a tool tailored to my business. »
The software your business is missing, built for you and kept up to date
We design a tool tailored to your organisation to bring your information together and take on specific tasks: client tracking, document preparation, follow-ups or other needs defined with you.
We host everything for you, updates included. If you prefer, we install it on your side.
The starting point, whatever the service
Let's start by understanding your business
For 30 minutes, we talk about your business, your recurring tasks and the difficulties you face. This first call shows whether AI can help and whether it makes sense to go further.
A custom build
An example of what we can build for your business
Who you'll work with
Matthieu de La Selle, founder of MAT Agency
I'm not a developer by training. I learned to build with AI, I created ConciergeOS, then Capexim's agent system. From Annecy, I now pass this method on to businesses. The first call is with me.
Find out more →An everyday example
A voice note to organise what comes next.
Between two meetings, Sophie dictates what she wants. The agent transcribes her note and prepares the work. She then decides what goes out.
- Three quote follow-ups preparedto review: nothing goes out without Sophie's approval
- The Durand minutes draftedto review, then send
- A supplier visit proposedThursday 9 a.m., to confirm in the diary
- An AI agent:
- an assistant you give a specific task to, with rules and limits.
- An automation:
- a fixed sequence: when this happens, do that.
- A tool:
- the screen where you find your information and what awaits your decision.
Fictional example, animated in your browser. What is prepared, suggested or sent automatically is decided with you.
Sophie, manager · voice note · 08:12
Can
you
follow
up
on
the
three
quotes
we
sent
last
week,
draft
the
minutes
of
the
Durand
meeting
and
book
a
supplier
visit
on
Thursday
morning?
I'm
on
site
all
day.
0:00
EN · transcribed by your agent
The MAT method
AI is the wind. You still need a mast and a sail to move forward.
The mast is the AI structure we set up to hold your sails. The sails are your AI agents. And the helm stays in your hands.
We start by understanding your tasks and your organisation. Then, together, we choose what deserves to be simplified, automated or kept as it is.
- MMeasureWe look at how you work: where your time goes, what gets stuck, what deserves to be handed to AI and what should stay as it is.
- AAutomateDepending on your need, we set up practices, automations or a custom tool, with a scope and a price written down before we start.
- TTransferWe train the people who will use it, by video call or on your premises, so they know how to use it, check it and adjust it.
What stays in your hands
You decide what goes out
An AI agent can prepare a message, a document or a task. Whatever needs reviewing waits for your approval: the rules are set with you, action by action.
We host everything for you
For a custom build, we host your tool and keep it up to date: there's nothing for you to manage. If you prefer, we install it on your side. Your data stays exportable.
Support after go-live
Bugs are fixed for 30 days. After that, if we host your tool, updates are included in the subscription.
When AI isn't the answer
Sometimes reorganising one step or keeping your current software is enough. In that case, we tell you.
Frequently asked questions
Do I need to know how to code?
No. With coaching, you build your software on Claude Code, which writes the code while we guide you: about an hour a day for two weeks. With a custom build, we make the tool and you test it.
How much does it cost?
The first 30-minute call is free. One-to-one coaching costs €1,490 incl. VAT. A custom build starts at €1,490 incl. VAT, depending on the project. On-site training is on quote. Either way, you know the price before we start.
Can you answer my phone?
It's possible as part of a custom build. An AI phone line can pick up when you're unavailable, answer common questions, offer appointments and pass urgent requests to you according to rules set with you. It introduces itself as an automated assistant. Call costs depend on volume and are shown in the quote.
Do you work with every trade?
Yes. We start from the way you work: retail, trades, services, practices, agencies or industry.
Cast off.
Let's start with 30 minutes. You tell us about your business and what takes up your time. Together we see whether AI can help and whether it makes sense to go further.